Smirnoff Experience Tour

Client :

SMIRNOFF Vodka (Moët Hennessy Diageo - LVMH Group)

Project :

National Promotional Tour in 30 of the biggest clubs in France, such as the Amnésia / Mix Club (Paris), Le Circus (Nancy), Le Man Ray (Paris), Studio 287 (Paris), Red Light (Paris), VIP Room (St Tropez)

Date :

2003 / 2004 / 2005 / 2006

Images						Videos

Target :

Clubs which are Smirnoff's trademark clients and more than 70 000 greeted customers.

Brief :

Conception, artistic management, communication and executive production of Tour in most popular French clubs. The variation of an international concept for the Smirnoff Experience Tour being the organisation of electro parties playing famous DJs, with substantial decoration and stunning technical system.

Assignment :

Study and concept development of the Tour : entertainment and goodies. Select and brief of the team (hostess, organizer), creation of graphic design on various supports, print and multimedia (booklets, posters, flyers) with development of similar brand. PR and Press Relation, street-marketing offers, decoration conception and creation, trademark visibility (posters, video production, 3D, lights). Select and operate technical tools, artists booking, logistic, video coverage.