Johnnie Walker - Monaco F1 Grand Prix

Client :

Whisky Johnnie Walker Gold/Black/Blue/Green Label (Moët Hennessy Diageo - LVMH Group)

Project :

Visibility of trademark in 15 spots (shops, bars, restaurants, clubs and hotels) such as le Karément, during the week of the Grand Prix in Monaco and for the official sponsoring.

Date :

2006

Images		Videos

Target :

Places which are Johnnie Walker's trademark clients and their clients, and the numerous Grand Prix spectators.

Brief :

Conception, artistic management, communication and executive production for trademark visibility in all places, creation of decoration for the event, show off of all products and full use of communication elements. All these actions will complete the visibility of the Grand Prix official sponsoring display all through town and around circuit.

Assignment :

Production of a film with video sequences and graphic design (computer graphics, 2D/3D, special effect and editing) to be shown in targeted places, and production of a coverage on event. Study and conception of trademark visibility, in shops (window's deco, products) and in bars, hotels, restaurants and clubs (decoration, products, marking, technical installation video and lights).