Forum of Salon Prêt-à-Porter Paris

Client :

SODES, organizer of the Prêt-à-porter fashion show in Paris

Project :

Fashion trends forum (Forum des Tendances) during the Salon du Prêt-à-Porter in Paris, Parc des Expositions, Porte de Versailles

Date :

Session of February 2006

Images		Videos

Target :

Professionals from fashion industry (prêt-à-porter, trademarks, dealers, retailers, journalists)

Brief :

Making of a stand - « Forum des Tendances » 400sq/m divided in three zones to show the three trends of the season.

Assignment :

- Scenographic conception of three different spaces in the stand : creat and install three « boxes », each integrating a projection zone with seats for spectators ; using setting to value the film, presenting the silhouette, each  boxes' cover remembering the color of each trend.
- Select artists, video director and plasticiens (Jerome Duval, Ratsi, Thomas Courcelles, Henri Taib, Caroline Grastilleur et Judith Darmont) and producing 3 films inspired by the three trends. Preparation of items for their adaptation to the decor.